In , the company hired its first external advertising agency, John Brown and Partners, and Davidson went on to work on other clients' needs. Please select the location where you will be shipping your order. In September , Knight gave Davidson a golden Swoosh ring with an embedded diamond and shares of Nike stock which have since split into 32, shares to express his gratitude.
In , the company hired its first external advertising agency, John Brown and Partners, and Davidson went on to work on other clients' needs. Le logo Swoosh, en particulier, évoque une image facilement compréhensible. Nike co-founder Phil Knight was adamant that his company's new logo be a simple design that is fluid and conveys motion and speed.
De plus, ce choix tout particulier de déesse permet au logo Nike de diffuser les valeurs sportives souhaitées! Il a été inventé par un étudiant en design graphique nommé Carolyn Davidson en Ce choix est stratégique pour Nike. Are you on the right Merchology site?
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Ces éléments constitutifs de la marque démontrent grandement la force et la puissance de la marque. Son nom actuel a été adopté en In , Lorillard the previous owner of Newport and Nike sued graphic designer Ari Saal Forman after he released his Ari Menthol 10s shoes, which combined the design of the Nike Air Force 1 with Newport's spinnaker and colors. In , Nike began using the stand-alone Swoosh as its corporate logo as a form of debranding , and continues to use it that way today, while also using a simple black color palette for the Swoosh. Are you on the right Merchology site? La déesse Niké possède des ailes et elle est synonyme de vitesse. In , the company hired its first external advertising agency, John Brown and Partners, and Davidson went on to work on other clients' needs. In statues and paintings Nike is represented as a woman with wings dressed in a flowing robe, with a wreath in her outstretched hand.
Campagne marketing Better for it de Nike Dès , Nike devient le leader du marché de la chaussure de sport aux Etats-Unis et est introduit en Bourse. To represent her role as the messenger of victory, she is shown with the staff of Hermes. Il confie alors la création du logo de sa nouvelle société à Carolyn Davidson.
Nike's wings were removed from the statue so she would not fly away, as the Athenians believed doing so would indicate her permanent stay in the city. Pourtant, rien ne prédestinait la désormais célèbre virgule à rencontrer un tel succès. The logo is also said to symbolize the wing of the Greek goddess of victory, Nike.
Historia del Logo de Nike